Second Annual European Summit for Information Architects to be held in Berlin

Berlin, Germany -- The second European-wide Information Architecture Summit will be held on September 30 - October 1, 2006 in Berlin, Germany.  Information architecture deals with practice of organising and managing digital Web spaces so that users can more easily find what they are looking for.

"Last year's Summit was incredibly successful," says conference chairman Eric Reiss, "Participants came away with industry knowledge that simply wasn't available in books or on blogs. They forged stronger professional networks and are now creating a true community of experience across Europe."

With the theme of "Building Our Practice" this year's Summit provides European web professionals with a unique opportunity to meet new people, share their experiences, and learn valuable new techniques for creating web applications that provide true business value.

One of the highlights of this year's Summit will be the keynote speech by Peter Morville, author of the best-selling Ambient Findability, and a founding father of the Information Architecture field. There are also several other internationally acclaimed authors, plus leading innovators from the world of on-line business.

There will be over 25 presentations and posters from 10 European nations during the two-day event. Other high profile speakers include Steven Pemberton, a major force in the World Wide Web Consortium; Bogo Vatovec, an expert on content for mobile devices; and Ariel Guersenzvaig, who will describe persuasive communication techniques that help convert users into customers.

Early registration is now open at www.EuroIA.org, where it is also possible to find the full conference programme, speakers' biographies, hotel details, and other useful information.